Y Get it: Use of social media to improve engagement, retention, and health outcomes on the hIV care continuuum

Principal Investigator: 

Cheryl Smith, MD


Funding Agency:

Health Resources and Services Administration (HRSA)

Collaborating Institution: 

Mount Sinai APP Lab

Pride for Youth Long Island Crisis Center

Northwell Health

New York State Department of Health AIDS Institute 

Study Location:

Burundi, Cameroon, the Democratic Republic of Congo (DRC), and Rwanda


The Y Get it? Project was created by the NYS Department of Health-AIDS Institute as part of New York State’s (NYS) Ending the Epidemic 2020 and HRSA’s Special Projects of National Significance (SPNS) initiative.

The project is designed to facilitate the timely entry of young HIV+ individuals age 18-34 into HIV care, encourage vulnerable young persons to remain in care, and sustain viral load suppression among those in care. Y Get It? is comprised of a mobile application (named “get”) and Peer Engagement Educator Professionals (PEEPs) who serve as mentors at two engagement hubs.